Wednesday, March 16, 2011

An all-White beauty image

Indian-Australia model brings racial discrimination into focus.

Chadwick Model Agency is in hot water after informing model Kema Rajandran that she may find it difficult to secure work in Perth as she is, quote, "of non Caucasian heritage".  This ugly remark begs the question, are Chadwick right?

If Kema is going to find it hard to model in Perth, is it because Chadwick won't take her on because they have racist policies, or because the beauty and fashion industries don't see the value in using non Caucasian models?


                                          Kema Rajandran courtesy of www.smh.com.au

As consumers, does the Australian public have such a defined idea of beauty that non-Caucasian models put them off buying their favourite beauty product?

It's yet another ethical question, along with too-thin models and photo re-touching- that the beauty and fashion industries must grapple with.